These websites serve mostly local, rural customers. Nevertheless, it's important to provide them with good information, whether it's about government services or products to buy.

The key measure for these local government websites isn't just how many people use them, but how well they use them. We've achieved a high engagement rate with low bounce rates from people who click through.

For sales that require on-site visits, the Farm Service Solutions website has allowed the business owner to rely on the website as the primary tool for advertising his products. No longer dependent on Craigslist and Facebook for sales, he's been able to grow his business.