A website is an important marketing tool, but it's ultimately only one part of a bigger picture — your marketing strategy. A successful website doesn't function on its own. Instead, your website should complement your marketing efforts and serve as a key component of your business strategy.

A website is an important marketing tool, but it's ultimately only one part of a bigger picture — your marketing strategy. A successful website doesn't function on its own. Instead, your website should complement your marketing efforts and serve as a key component of your business strategy.