Why You Need To Factor SEO Into Your Website

Chances are, the first thing you do when you want to try a new product is to search for the best options on the internet. From there, search engines like Google or Bing will give a list of results specific to your intent. Meira Gebel explains that search engines are website aggregators— essentially, they look through the internet for content, and group together a catalog of websites by key terms.

How Does Technology Affect the Work Environment?

Stop for a second and think about what the workplaces looked like only a decade ago. Then, compare them to what they look like today. Do you notice the tremendous changes the work concept has undergone in a span of a few years? It’s all thanks to technology. From the moment it emerged, it hasn’t stopped affecting, defining, shaping, or changing the work environment. As a matter of fact, it continues to do as we speak and it doesn’t seem as though the changes will stop any time soon. Here’s how technology affects the work environment in greater detail.

Why You Need To Factor Big Data Into Your Website Marketing

Illustration for Big Data

In discussing how to build your website for growth in the past, we conveyed that your business’s website should always contribute to your marketing efforts. Whether you run a small clothing store or a major hotel chain, the website is the main way for potential customers to discover and learn about the business. The site affects how your target audience sees you, engages with you, and ultimately makes purchases.

5 of the Best Cities for Solopreneurs and Gig Economy Nomads

The rapid growth of remote work opportunities for solopreneurs and gig workers has reduced, if not eliminated, the need for many workers to be tied down to living in an area near their job. If you like the idea of being able to roam anywhere in the country and still have a source of income, consider exploring these five cities. Whatever city you chose, you can identify housing that falls within your price range by using online rental search apps, and inputting your desired price range into the search filter. This allows you to view only the rentals that fit within your budget. You can further narrow your search by specifying the number of bedrooms, pet-friendliness and other amenities you want.

An Inventory Management Guide for Growing Your Business the Healthy Way

If you run an inventory-based business, few things are more important than managing your inventory! Whether you’re working with cycle inventory, raw materials, unfinished products, finished products, MRO goods, or any other type of inventory, it’s critical that you have a defined process in place and are using the right technology to stay a step ahead at all times.

Resources for Creating Your Home Offices

When it comes to working from home, few things can sap your productivity quite like working on the couch. The TV is right there, and those soft, soft cushions call out to you; before you know it, you’re napping while Downton Abbey drowns out the “Knock-knock-knock” of your Slack notifications. It’s just not ideal. What you need is a dedicated workspace. Investing in a good home office empowers you to do your best, stay productive, avoid stress, and nail the work-from-home flow.

Building a Productive Coalition of Freelance Workers

Launching a company of any sort can be nerve-wracking, but deciding to use freelance workers if you are not familiar with how to do so is even more likely to cause anxiety. If you are unsure how to get your business rolling with per-project staff, try these tips.

Six Tips For Marketing Your Business

Your business has opened, you’ve had customers walk through your doors, but now what? How do you get repeat business and solid customer relationships that will lead to sales for years to come? Marketing your business allows you to promote your products or services to your existing customers and attract new ones. The following six tips for marketing your business will help get the word out about your services and make sure customers return.

Safety Tips for Budding Entrepreneurs Setting Up Home Offices for Meetings

safety TipsWhile many had hoped COVID-19 would already be behind us, that isn’t the case. As a result, budding entrepreneurs want to take precautions when setting up their home offices for client meetings. That way, they can make safety a priority.

If you aren’t sure how to create a COVID-safe home office, Ez Information Management has some tips that can help and other valuable business resources.