# Designs for Business ![Customer shopping online](https://ezinfomgmt.com/files/business/shopping.jpg) # Business Objectives Make it easier for customers to choose you. A business website should provide people with the information they need, make the next step obvious, and stay manageable as your business changes. ## A Practical Approach Function and appearance belong together. Some businesses need an online store. Others need a detailed catalog, appointment scheduling, a photo gallery, or simply a way for people to reach the right person. EZ helps define the correct tools before the design is set in stone. Farm Service Solutions is an example of a business with large equipment that is not sold through online checkout. Its website gives buyers photos, prices, manufacturer details, and dates so the owner can keep inventory current, and customers can quickly find what fits. [Visit Farm Service Solutions](https://farmservicesolutions.com) ### Products and services Clear pages that show what you do and help visitors understand the value before they call. When appropriate, we install a shopping cart that meets their exact needs for presenting products for sale. For the website featured above, since purchases must be made on-site, a shopping cart wasn't useful, so we built a standard product page with much of the same information that would be in a shopping cart. ### Useful visuals Photography, product displays, and information layouts are chosen based on the way customers make decisions. For the website featured above, the business needed to list two main product categories: farm implements and cattle handling equipment. Each category needed a scrollable subcategory page for each equipment type with a description and representative photograph. Finally, each equipment page accommodated a photo gallery showing different views of the equipment. ### Owner Control Training and support so everyday updates do not become a technical obstacle. For the website featured above, we taught the owner and his family how to manage each piece of equipment for sale and classify it into its category. The owner uploads all the content, including photographs and sale information. The website automatically adjusts photo resolution and compresses images for faster rendering. ### Made for Real Operations Start with the customer's question. Every good project begins by learning what visitors need to do, whether that is to compare a service, understand an offer, find inventory, or contact the owner. Then we build the clearest route through it. The screenshot below shows a typical page from featuring a farm implement for sale. The site typically offers multiple photographs taken from several views so customers have a good idea of how the equipment is made and the features it offers. The website readily accommodates videos that illustrate the operation of the equipment. This website is almost totally managed by Chris Stutts, the business owner, Custom fields allow Stutts to write a description of the equipment, the name of the tool, the name of the manufacturer, the date acquired, and the asking price. It also can record the date of the sale, the purchaser, the purchaser's information, and the sale amount in fields only visible to Stutts after the sale. [![web page showing no-till drill for sale](https://ezinfomgmt.com/files/jpagebuilder/2026/09/06/notilldrill.jpg)](https://farmservicesolutions.com) ## Frequently Asked Questions Below are common questions about our process. (Click on each topic to expand the answer.) ### Our First Questions ### Do you already have a website? We'll need to know all about your products or services. If you have an existing site, we'll review it to understand your current setup, what works, and where we can improve. This helps us plan a smooth transition or a complete redesign that meets your specific business needs. ### We'll need to know all about your products or services. - Who are your customers? - Where are they located? - Do you sell online, or will customers come to you? - What services do you provide? - What are your products used for? ### Questions You May Ask ### How long does it take to get a website running? The timeline depends on the project scope and your readiness: - **Redesigns/Refreshes:** Under optimum conditions (when you have content ready), we can sometimes launch in just a few days. - **New Sites:** The duration varies based on your availability, how quickly you can provide photographs and product descriptions, the number of items or services, and the complexity of any shopping cart requirements. - **Testing & Review:** We always allocate extra time for performance testing on our end and for you to review the site to ensure all information is accurate before launch. ### How much does a website cost? Pricing is based on the complexity and features you need: - **Basic Sites ($1,500):** A small website that simply describes what you do or what you sell typically starts around this amount. - **Complex E-Commerce Sites ($3,000+):** For sites with many items, services, or advanced sales requirements, the starting point is around $3,000. We work with you to develop the specific content and shopping cart features needed to drive sales. ### Do I have to depend on you to keep the site up? We take a collaborative approach to maintenance: **Technical Maintenance:** Yes, we plan to keep the technical side running. This is why website maintenance is included in our agreements. We constantly monitor the site for software updates, security threats, hacking attempts, and performance issues. **Content Updates**: We need your involvement for content updates (adding new products, changing prices, etc.) to ensure we are meeting your specific business needs. ### Are the tools secure and fast enough? We use Joomla, the second most popular content management system (CMS) after WordPress, chosen for its balance of power and stability: - **Built-in Functionality:** Unlike WordPress, which often relies on multiple third-party plugins to add features, Joomla includes many essential functions built-in. This reduces the number of add-ons required. - **Performance & Security:** Fewer add-ons mean faster performance and fewer potential security vulnerabilities. - **Ease of Use:** If you can use basic word-processing tools, you can manage much of the content yourself. - **Granular Control:** We can lock down the website to restrict editing permissions, allowing only specific users to edit specific content—a feature we find unmatched by WordPress. ### Questions Often Overlooked ### Will the website do all that we need? We start every project by asking, "What do your customers need to do?" Whether it's comparing services, finding inventory, or viewing a catalog, we build the clearest route for them. We don't rely on pre-made templates that limit what we can do. Instead, we build from scratch using tools that are exceptionally powerful and easy to configure for almost any need, ensuring the site fits your specific operations. ### Will the site be secure? Security is a top priority. Because we use Joomla with fewer add-ons, there are fewer entry points for security risks. We also include continuous monitoring in our maintenance agreements to watch for hacking attempts, apply security patches, and ensure your data stays safe. ### Will the site be user friendly? Absolutely. We design with the customer's journey in mind. Clear pages, obvious next steps, and helpful visuals ensure visitors can find what they need quickly. For example, our Farm Service Solutions client uses a site that lets customers easily filter equipment by category and view multiple photos, making the buying decision simple. ### Can we control access to different parts of the website? Yes. One of the key advantages of our Joomla setup is granular control. We can lock down the website to carefully control who can edit very specific kinds of content. This means you can let your family or staff manage product photos while keeping sensitive sales data (like purchaser info or pricing) visible only to you. ### Let's Talk Let’s schedule a brief interview to discuss your goals, challenges, and expectations for the website. [ Start a Conversation ](https://ezinfomgmt.com/index.php/conversation-starter#conversation)