A website is an important marketing tool, but it's ultimately only one part of a bigger picture — your marketing strategy. A successful website doesn't function on its own. Instead, your website should complement your marketing efforts and serve as a key component of your business strategy.
When building websites, designers tend to focus on the visual aspects of design, rather than how that design impacts visitors. For instance, just because your website is beautifully designed doesn't automatically mean people will want to come back. Great design should include both visual and user experience (UX) design, which focuses on creating a positive visitor experience by making your site easy to use.
A well-designed website should:
- Focus on content
- Be easy to navigate
- Be visually appealing and use brand colors
- Be optimized for search engines
- Be user-friendly
- Focus on conversions
One long-term strategy for growth is search engine optimization (SEO). SEO involves optimizing your website to appear higher in the search results pages. The first step is to choose keywords for your pages. Search engines use keywords to identify what users are looking for, so use keywords that are popular with your audience on your website. You can research keywords with tools such as Google's Keyword Planner.
Create Custom Banners
Create an eye-catching banner to increase brand awareness for your business. You could hire a graphic designer to design your banner, or save by creating one yourself using an online banner template maker for your website, Facebook, Twitter feed, or YouTube channel. You can choose from a variety of templates and personalize them with text, color, font, or animation.
Integrating Your ERP and CRM System
In today's business environment, it's critical to have an integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) system. Integrating the two systems allows you to increase productivity and reduce costs.
When it comes to tracking inventory, an integrated system is essential. The ERP system keeps track of everything shipped, the CRM tracks everything coming into your pipeline, and integration keeps all data in one place. When your company's CRM and ERP systems are integrated, you can streamline operations by improving communication, forecasting, reducing data entry errors, and more.
Your site's conversion rate is the percentage of visitors who complete a desired action, like making a purchase, filling out an application form, or signing up for your mailing list. Improving your site's conversion rate is a numbers game, but it doesn't have to involve complicated math.
So how can you improve? First, make sure your site loads quickly. Your site needs to load ideally within three to four seconds. Anything more than that is giving your visitors a chance to close your site and go somewhere else.
Next, make sure your pages are clear and uncluttered. Too many elements on your page may confuse visitors, and too many choices can make them feel overwhelmed. So focus on the main elements and make sure your calls to action (CTAs) are clear.
Designing for growth means thinking about the long-term future of your site. Ez Information Management is a web development and consulting company for small businesses located in Centerville, TN. Visit Ez Information Management for more tips.
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